Metal can packaging offers sustainability, versatility, quality and convenience that create exciting opportunities for the industry.
Canners Institute members are committed to providing consumers with safe, nutritious and refreshing canned foods and beverages. As an association, we promote the can and communicate its many benefits to customers, consumers, media and business analysts. It assumes many roles to meet the needs of the industry. At both the national and state levels, it actively participates in the exchange of ideas that affect legislative, regulatory, and administrative policies of interest to can manufacturers.
Meanwhile, rapidly changing markets and consumer preferences require constant innovation and adaptation to deliver the packaging that busy lifestyles demand.
In beverage cans, unprecedented metal packaging versatility is being explored as manufacturers can continue to innovate to make the iconic beverage even more relevant to today’s consumer. Aluminum cans offer great taste, convenience, innovation and sustainability. An aluminum can is also a designer’s dream, offering 360 degrees of real estate to create unique business symbols. New shapes and sizes provide opportunities for drinkers to capitalize on the novelty of aluminum cans while also dazzling the market.
Companies are increasingly marketing the cans’ portability, recognizing that they can be placed in places where other types of packaging can’t—like beaches, parks, and campsites.
